PWC on media sector
New Zealand is rising in many of the key digital media metrics according the a recent PWC report that indicates internet advertising will grow 14% per year through to 2020.
Among the avalanche of data there, one small tidbit of note indicates that cinema attendance in New Zealand has remained steady in spite of increasing competition from online platforms and what is described as “alternative ways of accessing filmed entertainment”.
Having recently enjoyed all the efforts of cast and crew in Taika Waititi’s Hunt for the Wilderpeople in a local cinema filled with a very receptive and appreciative audience, I’m glad to hear that.
Screen size no barrier to emotion
Consumers are embracing screens equally, with similar emotions recorded across TV, desktop and mobile according to a new report commissioned by Videology and carried out conjunction with Gateway Research using eye tracking and biometric technology.
“By synchronising the three data sets of attention, emotion and recall, Videology and Gateway Research have created a unique dataset on video advertising within the Australian market.” according to Gateway Research COO Gai Le Roy.
Quality of creative plays a key part in many of the findings, along with the indication that participants in the study were more accepting of broadcast quality ads on their devices as appropriate with surrounding video content.
http://www.videologygroup.com/research-data/