Consumers are embracing screens equally, with similar emotions recorded across TV, desktop and mobile according to a new report commissioned by Videology and carried out conjunction with Gateway Research using eye tracking and biometric technology.
“By synchronising the three data sets of attention, emotion and recall, Videology and Gateway Research have created a unique dataset on video advertising within the Australian market.” according to Gateway Research COO Gai Le Roy.
Quality of creative plays a key part in many of the findings, along with the indication that participants in the study were more accepting of broadcast quality ads on their devices as appropriate with surrounding video content.
http://www.videologygroup.com/research-data/